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Announcement

Kismet Partners with Shiji Horizon Distribution to Power AI-Driven Hotel Discovery and Direct Bookings

Combining Kismet's AI structuring and connectivity layer with Shiji's real-time availability, rates, and inventory infrastructure to help hotels participate directly in the emerging AI travel ecosystem.

New York / Atlanta — May 25, 2026
Kismet Partners with Shiji Horizon Distribution to Power AI-Driven Hotel Discovery and Direct Bookings

Kismet today announced a strategic partnership with Shiji Horizon Distribution, combining Kismet’s AI structuring and connectivity layer with Shiji’s real-time availability, rates, and inventory (ARI) infrastructure to help hotels participate directly in the rapidly emerging AI travel ecosystem.

Early results from a joint customer show a 2.1x increase in direct revenue and 17% of bookings influenced by AI-assisted channels within 60 days of going live.

Why this matters

As travelers increasingly shift planning and booking activity to AI assistants such as ChatGPT and Google Gemini, hotels face a structural challenge: most distribution systems were built for OTA screens and human search results, not for machine consumption. Kismet closes that gap by transforming hotel content into AI-readable formats and exposing inventory through emerging protocols including the Model Context Protocol (MCP), allowing AI agents to search, compare, and transact on behalf of guests.

Shiji Horizon Distribution provides the underlying data layer — accurate, real-time room types, rates, availability, amenities, and rich content — and ensures continuous synchronization between AI-driven channels and hotel booking systems.

What partners are saying

“At Kismet, our focus is on helping hotels become discoverable and transactable in the AI era. By working with Shiji, we can pair AI-ready data structuring with a reliable source of real-time hotel inventory, creating a seamless bridge between hotels and the next generation of travel discovery platforms.”
— Jason Cincotta, Co-Founder, Kismet
“This collaboration represents an important step in helping hotels adapt to a rapidly changing distribution landscape. Shiji provides the trusted, real-time data layer that hotels rely on, and by working with Kismet’s AI capabilities, we are enabling that data to be discovered and acted upon in entirely new ways — supporting hotels in generating more direct revenue, reducing reliance on intermediaries, and capturing demand earlier in the guest journey.”
— Natalie Kimball, VP, Strategic Account Management, Americas & EMEA, Shiji Horizon Distribution

What it means for hotels

Through this integration, hotels can:

  • Maintain control over pricing, branding, and guest relationships
  • Capture demand earlier in the guest journey, before it reaches an intermediary
  • Maintain a consistent, accurate presence across AI-driven booking channels
  • Participate in AI commerce without rebuilding their existing tech stack

This collaboration reflects a broader shift in hotel distribution, where success increasingly depends on the ability to serve both human and machine audiences. By combining Shiji’s distribution infrastructure with Kismet’s AI-focused technology, hotels can begin to participate effectively in AI-driven booking journeys while retaining full control over their content, pricing, and guest experience.


About Kismet

Kismet is the AI demand-channel platform for hotels and vacation rental managers. Kismet provides the storefront, catalog, and booking path that makes properties discoverable in AI search and helps guests book direct when they plan trips in assistants like ChatGPT and other AI systems. Learn more at kismet.travel.

About Shiji Horizon Distribution

Shiji Horizon Distribution is Shiji’s real-time hotel distribution platform, connecting over 91,000 properties to OTAs, GDSs, metasearch, and emerging channels through a single API. Part of the Shiji Group’s global hospitality technology portfolio. Learn more at shijigroup.com/horizon-distribution.

Read the official announcement on Shiji Group →

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