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Insights on AI, AI Visibility, and the Future of the Commercial Web

Bachelorette Pool
Nathaniel Sena
October 1, 2025

Keyword Bias in ChatGPT

When ChatGPT performs a web search, it makes its own choices in regards to search query language on behalf of the user. Kismet helps find these keywords biases to win in AI visibility.

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the cover picture of Conversations with Tyler featuring Sam Altman
Jason Cincotta
November 10, 2025

Sam Altman of OpenAI Tells Every Hotel Marketer the Future

Sam Altman says OpenAI won’t monetize travel with commissions. For hotels, this has major implications on distribution costs. Let's break them down and prepare for either future.

Chat box in ChatGPT of a guest asking for the best hotel for their trip using Kismet-powered App in ChatGPT
Jason Cincotta
October 6, 2025

Part 2: Apps + ACP Make First-Party the Default

ChatGPT Apps, ACP, and MCP align to favor hotels in AI Search: Kismet's take on chat, agentic commerce, the direct guest relationship.

ChatGPT card showing a hotel card for purchase in Agentic Commerce Protocol
Jason Cincotta
October 3, 2025

Part 1: We still think hotels have the advantage

Hotels, meet AI Search: ACP and agentic commerce make first-party booking the default. Kismet’s take on why direct wins.

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