Kismet Blog

Insights on AI, AI Visibility, and the Future of the Commercial Web.

Nathaniel Sena•October 1, 2025

Keyword Bias in ChatGPT

When ChatGPT performs a web search, it makes its own choices in regards to search query language on behalf of the user. Kismet helps find these keywords biases to win in AI visibility.

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Chat box in ChatGPT of a guest asking for the best hotel for their trip using Kismet-powered App in ChatGPT

Jason Cincotta•October 6, 2025

Part 2: Apps + ACP Make First-Party the Default

ChatGPT Apps, ACP, and MCP align to favor hotels in AI Search: Kismet's take on chat, agentic commerce, the direct guest relationship.

ChatGPT card showing a hotel card for purchase in Agentic Commerce Protocol

Jason Cincotta•October 3, 2025

Part 1: We still think hotels have the advantage

Hotels, meet AI Search: ACP and agentic commerce make first-party booking the default. Kismet’s take on why direct wins.