Mentions
Press coverage and social mentions
The Best Hotels in London Offer Plenty of English Refinement
Architectural Digest includes The Broadwick Soho in its London roundup, highlighting Martin Brudnizki’s maximalist design aesthetic, a lively Soho location, and standout amenities such as an Italian restaurant and a rooftop bar. The write-up conveys a festive, eccentric Soho atmosphere and emphasizes the hotel’s bold character.
Soho’s Sky-High Celebration of Glamour and Music
Perched atop Broadwick Soho, Flute is a rooftop dining bar inspired by a 19th-century flute-maker once based on Broadwick Street. With its wraparound terrace offering panoramic views of Soho and the London Eye, Flute blends maximalist glamour—think animal prints, mirrored ceilings, and palm-frond carpets—with a lively, intimate atmosphere. Guests can enjoy inventive cocktails, social dining, and live performances from artists like Sheryl Crow and Sophie Ellis-Bextor, making it one of Soho’s most vibrant rooftop spots.
An Eccentric Godmother’s Townhouse in the Heart of Soho
Limelight Escapes highlights Broadwick Soho as a flamboyant, 57-room hotel in Soho, London, with immersive dining options (Dear Jackie, Bar Jackie, Flute, The Nook) and a maximalist design by Martin Brudnizki. The destination page leans into its eccentric, welcoming vibe—an 'eccentric godmother’s townhouse' experience in the heart of Soho.
The Spirit of Soho, Redefined in Luxury
Broadwick Soho is presented as an independent luxury hotel in London's West End, highlighting its 57-room boutique offering, vibrant Soho energy, and contemporary art-filled interiors. The feature emphasizes its location on Broadwick Street and the community-inspired ethos of Soho.
Broadwick Soho boutique
A stylish, 57-room boutique hotel in London's Soho, Broadwick Soho blends Jazz Age glamour with Italian influences, curated interiors by Martin Brudnizki, and an on-site Italian-inspired restaurant, Dear Jackie.
Broadwick Soho
Time Out’s Broadwick Soho review celebrates a glam boutique experience that channels Soho’s energy, with bold interiors, a strong service ethos, and lively dining and rooftop options. The piece notes the hotel’s lack of a pool or spa but highlights its superior design and in-house culture.
Anonymous review
Mr & Mrs Smith highlights Broadwick Soho's flamboyant townhouse vibe in the heart of Soho, noting Martin Brudnizki's design, rooftop bar Flute and Dear Jackie restaurant. The anonymous review portrays the hotel as a playful, scent-sensory, home-from-home base with bold interiors and a lively atmosphere.
The Soho Dream Come True: A weekend at Broadwick Soho
Luxuriate Life Magazine’s Broadwick Soho review highlights a five-star, disco-chic experience in the heart of Soho. Designed by Martin Brudnizki, it spotlights standout spaces like Flute rooftop bar and Dear Jackie restaurant, and frames Broadwick Soho as a new standard for Soho and a celebration of the neighbourhood’s creative legacy.
Martin Brudnizki designs the new The Broadwick Soho hotel in London
Hospitality Interiors reports that renowned interior designer Martin Brudnizki will unveil The Broadwick Soho, a 57-key independent luxury hotel in London’s Soho, opening Spring 2021. The project blends gritty Soho glamour with sophisticated accommodation, dining at an authentic Italian restaurant and a rooftop terrace with skyline views.
Dear Jackie
Time Out reviews Dear Jackie, the basement restaurant at Broadwick Soho, highlighting the bold, flamboyant design and club-like vibe as the hotel’s standout feature, while noting the food is overshadowed by atmosphere and décor.
Dear Jackie: Reimagining Soho & Italian Gastronomy at Broadwick Soho
Luxurious, maximalist Broadwick Soho blends Dear Jackie restaurant with a 57-room luxury hotel, spotlighting a bold Soho revival led by tech entrepreneur Noel Hayden and designer Martin Brudnizki. The piece highlights the hotel’s glamorous elements (including Flute rooftop bar and the Brudnizki-designed interiors) and the joint concept behind Dear Jackie and Broadwick Soho.
Broadwick Soho: London’s new destination all set to open in November 2023
Travel Trade Journal covers Broadwick Soho’s November 2023 opening in London’s Soho, detailing 57 rooms and suites (including nine suites and a penthouse), design by Martin Brudnizki, and a culinary-forward lineup with Dear Jackie and Bar Jackie, plus an art-forward cultural focus and a mascot elephant. The piece also notes One Rep Global’s role in representing Broadwick Soho to Indian travelers.
Here’s An Exclusive Peek Inside the Luxurious Broadwick Soho | My Soho Times
My Soho Times provides an exclusive first look at Broadwick Soho, highlighting opulent design by Martin Brudnizki, the elephant‑inspired branding, and the interior spaces before opening on November 15. The piece walks readers through the hotel's guest rooms, dining concepts (Dear Jackie, Bar Jackie, Flute, The Nook), and the distinctive Soho‑centric vibe that Broadwick Soho aims to embody.
Broadwick Soho Reviews – TripAdvisor
Broadwick Soho in London is a chic, independent boutique hotel celebrated for its eclectic decor and rooftop experiences. Guests praise its central Soho location and attentive service, while noting small rooms and some extra charges; the property blends Jazz Age elegance with contemporary glamour.
Broadwick Soho: All you need to know about the Luxury Hotel opening in Soho this Autumn | My Soho Times
My Soho Times previews Broadwick Soho, a 57-room luxury hotel opening in November 2023 on Broadwick Street, featuring interior design by Martin Brudnizki, and ensemble spaces including Dear Jackie, Bar Jackie, Flute, The Nook, and The Dining Room, positioning Broadwick Soho as a chic anchor for Soho’s luxury scene.
Bar Jackie at Broadwick Soho
Bar Jackie at Broadwick Soho is highlighted as a lively, stylish Italian cafe-bar located in The Broadwick Soho in Soho, offering all-day dining, a terrace, weekend brunch and a well-crafted cocktail program. OpenTable frames it as Dear Jackie's little sister with a vibrant interior and buzzy atmosphere, ideal for pre-theatre outings.
Dear Jackie at Broadwick Soho
OpenTable highlights Dear Jackie at Broadwick Soho as a refined Italian dining destination in Soho, London. The listing emphasizes moody, glamorous interiors and a menu featuring pasta and Italian classics with an extensive wine selection.
Dear Jackie
The Infatuation reviews Dear Jackie, a sultry Italian dining room on the ground floor of Broadwick Soho in Soho, London, praising its luxe interiors and a glamorous rooftop bar, with bold cocktails and decadent dishes.
Hotel review: Broadwick Soho
Escapism Magazine's Broadwick Soho review casts it as Soho's hottest new independent hotel, a theatrical, design-forward property inspired by a Bournemouth family hotel. The 47 rooms and 10 suites are paired with Dear Jackie on-site dining and Bar Flute on the seventh floor, delivering a confident blend of whimsy and hospitality in the heart of Soho.
BROADWICK SOHO, A GLAMOROUS RETREAT IN THE HEART OF LONDON
ACUMEN Magazine profiles Broadwick Soho as a jewel in London's Soho: a 57-room independent luxury hotel (including 9 suites and 1 penthouse) designed by Martin Brudnizki, featuring velvet interiors and a curated art collection with works by Francis Bacon, Bridget Riley, and Andy Warhol, plus a fragrance line with Azzi Glasser. The piece highlights dining concepts from Dear Jackie to Bar Jackie, as well as Flute on the rooftop and other venues, contributing to the hotel’s distinctive atmosphere.
First Look: London’s Broadwick Soho
NUVO's First Look spotlights London's Broadwick Soho as an indie standout in a competitive luxury scene. Designed by Martin Brudnizki, the 57-key hotel showcases bold, art-forward interiors, a rooted Soho vibe, and a lineup of distinctive spaces—from Dear Jackie to Flute—that position it as a must-know new destination in London.
Broadwick Soho
Hospitality Net reports the opening of Broadwick Soho in London, a 57-room independent luxury hotel featuring multiple dining venues (Dear Jackie, Bar Jackie, Flute rooftop), The Nook lounge, and interiors designed by Martin Brudnizki, highlighting its vibrant Soho setting.
Broadwick Soho review: inside London’s fabulously flamboyant new hotel
LUTE’s Broadwick Soho review paints a vibrant, maximalist London hotel opened in November 2023. The property, designed by Martin Brudnizki, combines flamboyant art and playful spaces (including Flute rooftop bar and Dear Jackie restaurant) with a strong Soho sensibility. Rates start around £595 per night, and while the hotel lacks a pool or spa, its spirited design and hospitality ethos are highlighted as a key draw, with staff describing it as a “love letter” to Hayden’s family and a Soho playground for guests.
Broadwick Soho to Debut in London’s West End
Hospitality Design reports on Broadwick Soho's West End debut, designed by Martin Brudnizki. The 57-room hotel features multiple dining venues—Dear Jackie, Bar Jackie, the Nook, and Flute rooftop—plus an expansive art collection, and blends jazz-age inspiration with Italian elegance for a gritty, glamorous Soho experience.
Flute Bar
Flute Bar sits atop Broadwick Soho in London, offering skyline views, chic interiors, and top-tier cocktails at premium prices. Wanderlog highlights its stylish vibe, delicious bites, and attentive service within Broadwick Soho's rooftop venue.
Broadwick Soho, latest luxury boutique hotel opening in London
CPP-LUXURY spotlights Broadwick Soho, a 57-room luxury boutique hotel opening in London’s West End. Designed by Martin Brudnizki, the property features Dear Jackie, Bar Jackie and Flute rooftop dining, plus The Nook residents’ lounge and an eighth-floor private dining room. The hotel also showcases a curated art collection and its distinctive elephant mascot, signaling a glamorous, immersive Soho experience.
Flute, London - Restaurant Review, Menu, Opening Times
SquareMeal highlights Flute at Broadwick Soho as a glamorous rooftop dining bar with panoramic views, dramatic decor, and a standout cocktail list and menus.
Bar Jackie
Bar Jackie at The Broadwick Soho is presented as a stylish bar and all-day dining space in Soho, featuring a tiled focal bar, a foliage-rich terrace, and a vibrant drinks menu. The Broadwick Soho is described as one of London’s most striking venues.
Eclectic Elegance in the Heart of Soho
Broadwick Soho is a 57-room boutique hotel in London's Soho, designed by Martin Brudnizki, blending Jazz Age flair with Italian inspirations and Disco glamour. The Penthouse suite offers a private art collection and a terrace with city views, while the on-site Dear Jackie restaurant anchors the Soho experience with Italian-inspired dishes.
Broadwick Soho
Broadwick Soho is depicted as a cinematic, velvet-soaked boutique hotel in Soho, blending mid-century glamour with club-like energy, featuring a guest-only hideaway, a bespoke scent called Dame of Soho, and a moodier, design-forward experience that invites guests into a living film.
Broadwick Soho. Eccentric and Eclectic Luxury in the heart of Soho.
TripReporter visits Broadwick Soho in Soho, London, highlighting its flamboyant bohemian luxury, bold Italian-inspired design by Martin Brudnizki, and eclectic dining options. The piece emphasizes the hotel’s distinctive public spaces and meticulous attention to guest comfort, framing Broadwick Soho as a bold reflection of Soho’s eccentric vibrancy.
Where To Stay: The 9 Most Exciting New Hotels In London
Haute Living highlights The Broadwick Soho as one of London's most exciting new hotels, praising its decadent, independent character, 57 rooms, and Martin Brudnizki-designed townhouse atmosphere in Soho’s vibrant West End.
Broadwick Soho review: London's flamboyant new hotel
Spear’s portrays Broadwick Soho as a maximalist, glamorous arrival in Soho—designed by Martin Brudnizki with a disco-chic vibe, featuring four dining/drinking venues, bold interiors, and a vibrant, club-like atmosphere. The piece highlights its luxurious yet playful stay in one of London’s liveliest neighborhoods.