Broadwick Soho review: inside London’s fabulously flamboyant new hotel

LUTE’s Broadwick Soho review paints a vibrant, maximalist London hotel opened in November 2023. The property, designed by Martin Brudnizki, combines flamboyant art and playful spaces (including Flute rooftop bar and Dear Jackie restaurant) with a strong Soho sensibility. Rates start around £595 per night, and while the hotel lacks a pool or spa, its spirited design and hospitality ethos are highlighted as a key draw, with staff describing it as a “love letter” to Hayden’s family and a Soho playground for guests.