November 1, 2025
SHINE
Shine
Ardoe House Hotel & Spa
"Brand identity and repositioning of a 19th-century baronial mansion turned hotel & spa based in Aberdeen."
— Shine

Summary
SHINE delivers a branding refresh for Ardoe House Hotel & Spa, repositioning the 19th-century Aberdeen estate for a broader domestic and international audience. The project includes a new brand identity and photography to support relaunch efforts across the hotel’s website and marketing channels, highlighting its historic heritage with a modern luxury approach.
