Answer Engine Optimization for Hotels
Kismet AEO makes AI up to 5x more likely to pick your hotel by optimizing how you appear in AI answers and making it easy for guests to book direct through their favorite AI assistants—ChatGPT, Perplexity, Google AI, and more.
Travel planning has fundamentally changed. Your future guests aren't typing "hotels in Miami" anymore. They're having conversations with their favorite AI assistants — ChatGPT, Perplexity, Google's AI Mode — asking about rooftop pools with sunset views, comparing sustainability practices, seeking hotels featured in their favorite publications. These ultra-specific, natural language searches are the new long-tail, and they're happening millions of times a day.
The opportunity is massive: when guests search this way, AI can perfectly match them with what makes your hotel special. And it can help them book direct. But only if it has the rich, detailed information to work with. That's where AEO comes in.
The new SEO for the AI era. Optimize how your hotel appears in AI answers and make it easy for guests to book direct through their favorite AI assistants.
From content to booking: the AEO pathway
• Create compelling content — Press coverage, blog posts, unique hotel stories
• Structure for AI discovery — Machine-readable formats that AI can easily cite
• AI finds and trusts it — Authoritative content on your domain with clear citations
• Guest gets perfect match — AI answers with your hotel's unique selling points
• Direct booking path included — AI shares your booking engine, not an OTA
Every piece of content becomes a pathway to direct booking.
The new content strategy
Your hotel already has great content—press coverage, unique stories, compelling photography. AEO takes that same content and makes it discoverable by AI assistants, while preserving the beautiful guest experience you've already created.
Dual optimization
We create parallel versions of your content—beautiful pages for guests and structured data for AI—ensuring maximum reach across both human and AI-driven discovery.
• Guest-facing pages — Beautiful, immersive content that converts visitors
• AI-readable endpoints — Structured data that AI assistants can quickly parse and cite
• Real-time offers — Dynamic pricing and availability that stays current
No platform switching: your content strategy flows directly into AI discovery on your own domain.
With a beautiful design and setting, Le Barthélemy Hotel & Spa is setting the standard for sustainability and service on the island.
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Pool at Le Barthélemy. Credit: Travel + Leisure
Beautiful content pages for guests
Hotel: [Le Barthélemy Hotel & Spa](https://lebarthelemyhotel.com/)
Action: [Book now](https://booking.lebarthelemyhotel.com)
# This Is One of the Best Places to Stay on St. Barts — Here's Why
By [Taylor McIntyre](https://www.travelandleisure.com/taylor-mcintyre-7665962)
Published on September 11, 2024
(NewsArticle → Offer → ReserveAction)
---
Graph (assistant-view):
- Hotel (schema.org/Hotel) → [/aeo/hotels/le-barthelemy.json](https://kismet.travel/aeo/hotels/le-barthelemy.json)
- Press (schema.org/NewsArticle) → [This article as JSON-LD](/press#jsonld)
- Offer (schema.org/Offer) → Included under NewsArticle.offers
- ReserveAction (schema.org/ReserveAction) → tokenized target → /h/{slug}/book
Navigate the graph:
- Start at hotel JSON: https://kismet.travel/aeo/hotels/le-barthelemy.json
- Follow sameAs → authoritative profiles (Tripadvisor, IG, brand site)
- Follow potentialAction → ReserveAction target for booking
> Assistants can verify citations and safely link back to the brand site.Structured data for AI assistants to parse and cite
Capture the booking
At the same place AI finds your authoritative content and media coverage, it can access what guests need to choose your hotel:
• Real-time pricing & availability — Guests get accurate rates for their exact dates
• Your unique story — Room details, amenities, and what makes you special
• Social proof & press — Awards, reviews, and media coverage that build confidence
• Direct booking path — Seamless connection to your booking engine, no middleman
Every piece of content becomes a pathway to direct booking.
The result: AI returns with a direct pathway to send guests to your website, with compelling content and accurate information it can't get anywhere else (especially from an OTA)
Measure
See how guests searching with AI find your hotel and how your content performs, so you can optimize for what puts actual heads in beds. Traditional tools like Google Analytics don't capture AI-driven traffic. We do. Our attribution model tracks detailed steps—like an AI using your page in chat or its click‑through to a price check—giving you the tools to grow direct demand.
Travel + Leisure feature highlighting service, sustainability, and beachfront setting; frequently cited in family and couples recommendations.
AI reads the web differently than a human does. It requires fast, structured data. Information that loads from external sources or is presented in immersive web design is often obscured by scripts that never run when an AI gets the content from your web pages.
When you pass a chat application a single page, the most powerful models can choose to open a browser and wait for information to load. But that's slow, expensive, and unreliable, which is why AI uses OTAs to search across hotels today.
Especially for discovery, low‑latency models rely on the snippets they can fetch fastest, with reliable structure. AEO creates AI‑only versions of your content that are invisible to guests but easy for the AI to use.
Short answer: No. Human pages stay the same and everything lives on your domain. We add structured, fast AI‑only endpoints that assistants can read and cite.
AEO vs SEO: SEO optimizes pages for human search engines and clicks; AEO (Answer Engine Optimization) makes the same facts machine‑readable for assistants—low‑latency, structured, and citation‑friendly. The steps we take for AEO (clean entities, consistent identifiers, linkable actions, fast delivery) typically reinforce traditional SEO signals too.
No. Your guest‑facing pages stay exactly the same. We add fast, structured, AI‑only endpoints alongside your site that assistants can read and cite. These endpoints are cached and rate‑limited, and they don't inject scripts into human pages. Net effect: no impact to your Core Web Vitals—and in many cases, offloading assistant traffic improves perceived performance.
Very little ongoing work. We map your existing content and offers, and keep AI routes in sync. You keep using your current tools (CMS, booking engine, content management). If you publish new content, it automatically becomes available to guest AIs; no copy‑paste or "virtual concierge" to manage.
Setup is lightweight: usually a DNS entry, a GTM tag, and (optionally) a small booking confirmation signal. It works alongside your existing CMS and booking engine—no replatforming required. We map your current content and offers into AI‑readable routes and keep them in sync.