Broadwick Soho: Gritty Glamour Meets Eclectic Elegance

Designed by Martin Brudnizki, Broadwick Soho is an eight-floor boutique hotel that celebrates the vibrant history of London’s Soho. The interiors combine Italian maiolica tiles, bespoke furniture from India, and eclectic influences ranging from 1970s disco pop to British eccentricity. Inspired by the strong women who shaped Soho in the 1960s and 70s, the hotel channels “gritty glamour” throughout its 57 rooms, nine suites, and penthouse, offering guests a colorful and immersive Soho experience.