A Whimsical Wonderland in the Heart of London

Broadwick Soho, an independently-owned 57-room luxury hotel in London’s Soho, offers a playful yet opulent escape. Designed by Martin Brudnizki, the hotel blends Jazz Age glamour, Italian-inspired details, English eccentricity, and a touch of disco flair. With nine suites, a penthouse, and unique features like an elephant-shaped cocktail bar handcrafted in Jaipur, Broadwick Soho channels the grit, glamour, and wild energy of its storied neighborhood while delivering a truly immersive guest experience.