November 11, 2025
Broadwick Soho review: London's flamboyant new hotel
"Minimalists, avert your eyes. Soho’s newest hotel opening is a celebration of unadulterated maximalism in all of its frivolous, flamboyant glory."
Summary
Spear’s portrays Broadwick Soho as a maximalist, glamorous arrival in Soho—designed by Martin Brudnizki with a disco-chic vibe, featuring four dining/drinking venues, bold interiors, and a vibrant, club-like atmosphere. The piece highlights its luxurious yet playful stay in one of London’s liveliest neighborhoods.